10DLC

10DLC

The 10DLC (ten digit long code) registration process applies to businesses using a ten digit US phone number to contact consumers and is intended to regulate and protect the quality of business-to-consumer (A2P) messages, and to prevent spam and phishing traffic from flooding the networks.

Note this is separate and additional to consent and opt-in requirements for messaging.

Consequences of Violating 10DLC Rules

If a brand or campaign is found to send disallowed or misleading content, or to deviate from the registered information, it can be suspended or revoked by the carriers, and face fines or permanent bans. The carriers can also change their 10DLC guidelines and requirements at any time without notice.

Brand and Campaign Registration

Brands need to provide accurate and legitimate information about their company and business practices, which will be reviewed and approved by The Campaign Registry. Campaigns need to specify the use case and content type of the SMS messages, which must fall under an approved category and follow the carriers' Codes of Conduct.

Getting Started with 10DLC Registration

To get started with sending A2P messages, businesses need to register their company (brand) and SMS content/need (campaign) with The Campaign Registry. Bright Pattern Support Team can assist with the registration process and provide the necessary templates and guides - but please note the decision on whether to allow traffic still belongs to carriers and the team does not have any means to influence it other than via 10DLC process.