How to Solicit Post-Transactional Surveys via Email
Survey forms are designed to be sent to your customers via email after interactions are completed. Email interactions are not dictated by scenario, so while it is not possible to utilize the interactive survey features associated with chat or voice scenarios, survey forms provide you an opportunity to request satisfaction input.
Survey forms are created and edited in the Survey Form Editor application and can be distributed by post-transaction workflows. Additionally, a single survey form may be configured in any number of languages you need. Note that survey forms are associated with the quality management features of Bright Pattern Contact Center software and are different from the forms configured in the Form Builder application.
Additionally, if you wish to map custom fields to questions on your form, you will need to configure them first in the Contact Center Administrator application, section Custom Survey Fields.
The following sequence of actions illustrates the steps necessary to take in the various Bright Pattern Contact Center applications in order to send post-transactional surveys via email.
Step 1: Define a Form in Contact Center Administrator
In the Contact Center Administrator application, section Quality Management > Survey Forms, click the Add new form button; this will launch the Survey Form Editor application.
Step 2: Create Your Form in the Survey Form Editor
In the Survey Form Editor, you will configure how your form looks, what questions it will have, and what languages it will be available in. Note that certain questions can have reporting metrics or fields mapped to them; these values will then appear on reports.
To define a new question for your form, select the corresponding control from the control palette, drag it to the desired location on the canvas, and specify its settings in the properties editor.
To add or edit a question's settings in the properties editor, mouse over the control and select the edit icon. To remove a question from the form, select the delete icon. To create a copy of a question, mouse over the control, then select the copy icon; the copied question will appear below the original.
Step 2a: (Optional) Configure Your Form in Different Languages
When creating your form, the default language is the language of your contact center. To create a new version of your current form in a different language, do the following:
- After having saved your form in the original language, select a new language from the language selector.
- Begin changing the language of the current questions to the new language; you may also add new questions.
- Click the Save icon; your form will now be configured in two languages.
- Repeat this process for as many languages as you require.
Step 2b: (Optional) Customize the Look of Your Form with Custom CSS
Step 3: Configure a Workflow
When your survey form is complete, you will need a way to distribute it via email that happens post-interaction; this can be accomplished with a workflow.
Configuring a workflow to send a survey form requires an EMail block only. When configuring the settings for this block note the following:
- In order for the survey to be sent to the correct customer's email address, enter the $(item.from) variable in the To: Address(es) field; this variable pulls in the email address of the customer whose email has been assigned the correct disposition.
- When composing the message body, click the Survey link button, and select the appropriate form from the drop-down menu; selecting the form inserts the variable $(survey_link_xxx) into the body of your message; note that xxx is the name of your survey form.
Step 4: Add a Workflow Entry to your Workflow
When you are finished configuring your workflow, you will need to create a workflow entry; this associates the workflow with your configured service. To send the email post-transaction, do the following:
- Select post-processing as the Type.
- Select the service from the drop-down menu
- Configure what triggers (i.e., dispositions) will launch the workflow.
If your workflow is giving you trouble, you can configure the EMail block's Mail not sent conditional exit with the Internal Message block; this sends a message to a specific Agent Desktop user if the email was not sent.