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Starting April 1st, 2023, new regulations for business-to-consumer messaging will impact the use of local phone numbers for texting. This is called 10DLC or 10-digit long code, which is a channel created by mobile carriers to ensure spam-free and trusted SMS/MMS communications. All businesses that send A2P messages on a 10DLC phone number must register their brand with the carrier supporting their numbers. Bright Pattern will manage the registration process for its clients. Registration of numbers is required, and failure to do so may result in a disruption of service. For more information about the consequences of violating 10DLC rules, brand and campaign registration, and getting started with 10DLC registration, see 10DLC or contact Bright Pattern Customer Success. | |
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